Samantha Heggem
I am a UX Designer and professional dancer with a passion for fashion.
I find joy in merging people’s everyday lives and stories into intuitive and creative designs.
Case Studies
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Baking It Real
deep dive research, usability testing, personas, journey mapping, wireframing, A/B testing for an ecommerce website
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Dance Connect
user research, competitive analysis, personas, journey mapping, wireframing, kano survey, mobile prototyping
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Imagine Deliver
multi-touchpoint strategy, touchpoint strategy mapping, prototyping
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HackerPen
competitive audit, user journey map, kano survey & analysis, annotated wireframes
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Digital Flyers
cognitive walkthrough, contextual inquiry, user stories, prototyping
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Colorado Mountain School
heuristic analysis, usability testing, findings & recommendations report
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Prime Welcome Gift Redesign
observational research, heuristic analysis, low fidelity 3D prototyping, usability testing, client design proposal